Long serving Fujitsu director Gary Fowle is to join Microsoft next month to try and breathe new life into the severely depressed OEM market.
He replaces Alison Dodds as OEM Senior Director who is off to pursue interests outside of the OEM market and the company after more than two years in the role and twelve at the vendor.
Nearly all business units at Microsoft declined in the fiscal fourth quarter but the UK OEM market has been decimated in the last six years at the hands of the global PC brands, a point not lost on the software behemoth.
"Over the last two years the UK local PC market has experienced the fastest decline in the world and we have seen some of the strongest growth in the multinational PCs and Netbooks," said Microsoft in a statement.
During her tenure, Dodds built up the telco channel to sell more PCs and netbooks and rolled out Windows for mini notebooks, installed on 90% of UK shipments. She is due to leave the company on 30 September but has taken a sabbatical.
"Alison wants a new role outside of OEM and has decided to leave Microsoft and pursue her opportunities in the broader UK ICT marketplace," the firm added.
Fowle started at Fujitsu Siemens as sales and marketing director in March 2005 and following the demerger in April, was head of channels for Fujitsu Technology Solutions, prior to that he was commercial director at Computer 2000.