Online channel delivers healthy growth as netbooks takeoff


Online channel delivers healthy growth as netbooks takeoff

Microscope contributor

ICEcat, the open catalogue price comparison site, has reported huge growth of the online channel in Q3 of 2010 with 119% year on year in terms of data-sheet downloads via more than 12,000 online channel partners, writes Linda Endersby.

The research shows the brand top three as HP, Lenovo and Acer, with the most dynamic named as Pelikan (+620%) Fujitsu (+267% and Dell (+265%).

Panasonic (+86%) and Brodit (+76%) are also clearly benefiting from proactive channel policies. Apple, however is far below its channel potential, despite a rise of 30%,as its restricted distribution policy is unlikely to allow a continuation of its channel expansion.

Top product categories in Q3 2010 are Notebooks, PCs and warranties and the most significant rise is in cable locks for mobile devices at a huge 1098%.

The most promising rise is with netbooks at 161%, a growth rate, which, if continued will see these devices as a top 10 category within one year.

In terms of this market HP has pushed Asus from the top share spot with 36.1% versus 20.86%. Sony and Packard Bell have increased dramatically, respectively tripling and doubling their performance but their market share is still very slim.

Netbook success will drop the average unit price for computers, but will boost total shipment in the market as they tend to be purchased as an additional device as well as replacements for larger devices.

A rise in LCD TVs of 60% is still possibly due to the world championship effect, time will tell if this is a permanent growth pattern.

The greatest fall is in antivirus and security software box sales by 98%, most likely affected by download sales as security demand is still high. Predictably CD/DVD writers and rewriters declined by 81% as flash cards continue to take over the media demand.

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