Dixons Retail has put back-office staff at its Equanet subsidiary in Bury at risk of redundancy with 30 to 50 positions expected to go.
The group made progress in fiscal 2010 bouyed by improving retail sales but the B2B division - Equanet, PC World Business and Macwarehouse - lagged the wider recovery and continues to battle challenging market conditions.
A spokesman at Dixons Retail, said the job cuts were part of its "ongoing transformation programme" to get closer to customers and "manage the business through challenging economic conditions".
"Equanet has announced plans to restructure its teams and further reduce costs. Members of staff have been informed and have started a 30 day consultation period," he told MicroScope.
This latest overhaul follows a shake-up of the sales team at Equanet back in June which led to the departures of commercial director Cathy Craig and operations director Karen Sumner.
Dixons refused to be drawn on the number of redundancies but sources very close to the situation suggested it would likely be 30 to 50.
The back office functions were re-located to Bury at the end of last year following the closure of Equanet's HQ in Surbiton, while sales staff moved to premises in Borehamwood, bricks and mortar that once housed Microwarehouse.
The lease on the Equanet office in Borehamwood will not be renewed as the landlord is selling the trading estate in which it resides to a property developer. Dixons is understood to be looking for other premises in the locale.