Dixons Retail sales fall over vital festive season

News

Dixons Retail sales fall over vital festive season

Microscope contributor

Dixons Retail today reported that sales over the peak Christmas period fell 2% and gross margins dipped 0.2%, dragging profits for the year to the bottom end of expectations of £100m to £110m.

It was a bleak mid-winter for the retailer, during the 8 weeks ended 8 January UK sales sank 4% with 2% of the drop blamed on the icy climate last month. International and e-commerce businesses slid 5% and 7% respectively, but the Nordics grew 11%.

"The adverse weather conditions reduced footfall in the run up to Christmas day," said Dixons chief executive John Browett.

Post-Christmas sales gained some momentum with deals on 3D TVs, Apple devices, tablets and white goods ahead of the 2.5% rise in VAT in the UK, the firm said.

In a standard statement for Dixons these days, Browett said: "We remain cautious about the economic outlook across our markets, but we will continue to deliver on our Renewal and Transformation plan," he said.

Related Topics: Desktop PCs, VIEW ALL TOPICS

Join the conversation Comment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.