Insight has named former HP Vistorm exec Steve Browell as director of services to renew its efforts in the market ahead of launching tools to migrate and manage customers in their transition to the cloud.
A former business development director at HP's security business, Browell will manage a team of 70 sales heads, consultants and delivery specialists to push services and high tech kit.
Stuart Fenton, Insight president for EMEA and Asia Pacific told MicroScope it was "targeting a broader set of customers with a wider set of services".
"This is the first director appointment we have made in the UK that comes with such a high pedigree of services experience, where previously we've used strong people within our organisation but not necessarily services experts," he said.
In calendar 2009, services - which are recorded mostly as net GP - represented 1% of the $351m (£217m) Insight posted in EMEA. And after double digit growth throughout the first three quarters of last year, it ended Q3 in September with services accounting for 2% of sales.
Browell will lead the distinct practices of Infrastructure, Datacentre, Lifecycle, Business Optimisation, Collaboration and Software Asset Management which includes sales, consultants, delivery and project management staff including those acquired through the Minx and Software Spectrum acquisitions.
In addition, he will launch an Insight tool that aggregates disparate cloud services into a single environment regardless of where the cloud services reside, and an on-premise and cloud based software and hardware asset management tool.
"We believe a mix of cloud and on-premise environments are likely to be the prevalent model for most IT departments in the coming years," said Fenton.
Browell is the third director of services Insight has appointed in the last eight years, with predecessor Mike Atkins leaving last year to join Westcoast. Prior to that, Simon Taylor was at the helm, he is currently the firm's SVP of EMEA operations.