Avnet given rights to sell IBM retail products


Avnet given rights to sell IBM retail products

Microscope contributor
Avnet has strengthened its relationship with IBM after securing the distribution rights to sell Big Blue's retail products across Europe, writes Linda Endersby.

Avnet will distribute IBM's Retail Store Solutions (RSS) to its VAR and ISV across UK, Germany, Netherlands, Belgium and Austria with more countries to follow.

An IBM partner for over 25 years, Avnet will complement the solutions with mobile and wireless technologies such as barcode solutions from Motorola, and provide sales and enablement support from Avnet experts.

Avnet will also provide integration support for ISV-based solutions through its IBM accredited integration centre centrally located in Tongeren, Belgium.
"We will provide dedicated support for business partners looking to expand their sales in the retail market, including training, enablement, solutions demonstrations and proof of concept units for use with partners' customers," said Miriam Murphy, senior vice president, IBM product business group at Avnet Technology Solutions, EMEA

"The benefits Avnet provides to IBM's business partners extend beyond the company's value-added services, such as logistics and technical design support," said Ted Clark, IBM RSS Global Channel Leader. 
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