Sell HP Officejet Pro and grow your business

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Sell HP Officejet Pro and grow your business

Chris Owen
The decision your customer makes in choosing an ink technology HP Officejet Pro printer or e-All-in-One is an easy one. The new pigment inks in HP Officejet Ink Cartridges are like liquid laser toner, letting you create enduring, water-resistant, archive-quality documents on HP Everday Papers ColorLok Technology.. Compared to other inkjets, HP Officejet Pro printers delivers professional black and colour documents, plus the fastest colour speeds at the lowest cost per page. In fact, HP Officejet Pro printers are specifically built for small and medium sized businesses and rival laser printers in print quality as well as speed. Buying an HP Officejet Pro e-All-in-One Printer is therefore basically like getting faxing, scanning and copying for free, while saving 25%1 on black text printing - as you can imagine a huge selling point for your customers.

For these reasons, HP ink technology is also a compelling business imperative for you as a reseller. Selling HP ink is, without a doubt, a great new way to stimulate long-term supply sales. In other words, the benefits go beyond hardware and installation sales because you'll see that HP Officejet Pro supplies are easier to stock and sell. According to internal HP data, HP Officejet Pro customers typically print twice as many pages than owners of competing laser printers, due in part to the lower cost per page. In fact HP Officejet Pro customers print about five times more pages than typical consumer inkjet printer owners according to internal HP research.

Due to HP Officejet Pro customers printing more pages, they consume more supplies than  competing laser printer customers. This means that HP Officejet Pro e-All-in-Ones can generate more supplies business and customer interest for you.

Moreover, the reseller can now enable remote management service as part of the initial network install service sale, which allows you to receive e-mail alerts when customers´ supplies run low. This is yet another opportunity to knock on the customer's door. As an HP reseller, selling HP Officejet Pro printers and after-market ink supplies to SMBs today is therefore an excellent opportunity to achieve higher, steadier revenue streams both today and in the future.
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