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Increase your sales by offering customers HP's lowest TCO proposition

Chris Owen
Lowest Total Cost of Ownership

As HP's lowest Total Cost of Ownership proposition, recommending HP Officejet Pro to your customers will enhance your role as a trusted advisor. Small business customers are looking for a money-saving expert who can help them get professional printing solutions whilst saving on costs. Compared to other inkjets, HP Officejet Pro delivers the best combination of print quality, speed and cost per page and the highest-yield supplies of up to 2,200 pages.

Saving customers' money on running costs

The HP Officejet Pro range is built for small businesses of up to fifteen people and can actually rival competitive laser printers in print quality and speed meaning that customers can print colour documents for up to 50% less cost per page. HP Officejet Pro can also save customers' money on electricity bills as it uses just 28 watts of energy when printing which can save customers up to 50% in energy use compared to competitor laser printers and the built in duplexer can save up to 50% in paper costs by printing on both sides of the page.

Quality

New HP Officejet pigment inks allow customers to create enduring archive-quality, water-resistant documents on HP ColorLok plain papers and offer professional, crisp black text documents for up to 25% less cost per page than mono-only lasers. 

Efficiency

This means that HP Officejet Pro customers get the impact of colour in the most efficient way possible for the same price as a mono-laser. With its low cost per page and the low cost of supplies, the HP Officejet Pro range is a lower overall investment for customers and costs as little as half the purchase price of competing colour lasers whilst offering higher productivity through faster colour print speeds.

Providing value

Buying an HP Officejet Pro All-in-One is like getting faxing, scanning and copying for free and this one device can serve multiple needs for small business customers at an attractive purchase price point and with a low long-term investment.

Small business customers will appreciate the money-saving advice and you'll appreciate the easy sell. 




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