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Logitech turns to B2B channel with conferencing tool

Microscope contributor
Logitech has signalled its intention to grow its business through the B2B channel launching an all in one video and audio conferencing tool targeted at companies wishing to increase opportunities for small groups to use conferencing facilities, writes Linda Endersby.

The vendor usually uses consumer electronics retailers as its main route to market but willo use the channel when the product launches in May .

"The workplace is rapidly evolving toward smaller and more virtual teams, yet communication tools have not kept pace," said Eric Kintz, vice president and general manager of Logitech for Business.

"In looking at the needs of our customers, we saw a gap in solutions that bring audio and videoconferencing to small groups," he added.

The BCC950 ConferenceCam combines a full HD webcam with a high-quality speakerphone in one USB device. Small and light enough to transport easily and simple to install with any PC or Mac, it will enable small meetings to communicate in conference rooms, closed offices or shared work spaces.

"We have a number of remote workers who value face-to-face time with their colleagues in the office, but we haven't had an appropriate tool for small-group video meetings," said Jim Hayes, IT operations manager for 24HourFlex, an employee benefits solutions provider. 
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