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C2000 consumer division adopts Triade name

Microscope contributor

Computer 2000 has announced it will adopt the TDTriade name for its consumer electronics division in the UK and Ireland, writes Linda Endersby.

The move brings the firm in-line with parent Tech Data's European ops, which are renaming their consumer electronics businesses after the acquisition of Triade Holding, a privately-held value added distributor of consumer electronics in Benelux and Denmark.

"By formally adopting the Triade name, we are making a clear statement of our intention to grow and develop our consumer electronics business," said Jo-anne Foreman, UK and Ireland director for Triade.

Not only will the division deal with the retail channel but also will see its product offerings extended in the SMB, vertical and corporate channels.

Foreman explained: "We already have a very strong presence in the retail sector and within the group we already have relationships with most of the top CE brands, so there is tremendous scope to extend the range of products that Triade takes to market."

The newly named business unit encompasses both the current retail sales organisation and the recently-formed consumer electronics business unit of Computer 2000, which already generate in excess of £250m sales per annum in the UK, and growth is anticipated in this new move which will see an extension of current agreements with key vendors

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