Cisco launches partner services and midmarket incentives

Cisco has used its annual partner conference for the platform to take the wraps off a couple of fresh partner incentives, writes Linda Endersby. The Cisco Services Partner Program, expected to be available to all partners in all geographies in the next 18 months, will provide access to the vendor's

Cisco has used its annual partner conference for the platform to take the wraps off a couple of fresh partner incentives, writes Linda Endersby.

The Cisco Services Partner Program, expected to be available to all partners in all geographies in the next 18 months, will provide access to the vendor's smart services portfolio and compensate resellers for the value of services they offer customers.

"Cisco is building the IT industry's most partner-friendly services model. To do that effectively, we need to be clear, consistent and predictable in the way we approach our relationships with our channel partners." Said Nick Earle , senior VP, worldwide services sales and channel, Cisco.

Services account for 50 percent of the average partner business and this initiative is set to accelerate that trend.

In addition the vendor also launched Partner Plus, a new global channel program targeting mid sized customers and will offer participants increased preference, investment and business accelerators.

Andrew Sage, vice president, world wide partner lead for Cisco said: "For Partners that are committed to collaborating with mid-sized customers, Partner Plus will offer greater preference, investment and support.  This will help both Cisco and its partners grow their business quicker in this growing market segment."

The Services Partner program has a compensation model evolving to a discount plus pay-for-performance rebate program to deliver predictable rebates that strengthen partners' bottom line. Partners will have access to the smart-enabled service portfolio and qualified partners can take advantage of the new Partner Support Service.

Partner Plus provides incremental incentives, virtual engineering support, marketing, sales enablement, and customer intelligence to partners who commit to a highly collaborative selling approach with Cisco for mid sized customers.

These initiatives are part of Cisco's Partner led strategy, which is designed to empower and reward channel partners, and provide innovative ways to expand into these market segments.

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