The government has highlighted a potential benefit to the channel of its plans to increase internet and web skills in the population.
In a move to add an additional 7.5m internet users across the UK by 2014 from the old and impoverished the government has talked up the potential positives for industry.
There are 12.5m people not online in the UK and the government aims to reduce that by 60% as part of its National Digital Participation Plan, which has been published today.
Part of the plan includes the £300m that has already been put to one side to cover the Home Access programme providing computers and web access to school children as well as £30m over three years for UK Online Centres.
The government said that a fully digitally skilled workforce would benefit industry as they would have a deeper pool of web savvy talent to choose from.
"Being online is crucial for participation in the 21st Century society - the Internet unlocks a wealth of information and services, giving people more choice in life and access to a range of education, health and financial opportunities," said Stephen Timms, minister for Digital Britain.