Brocade is on the hunt for networking distributors to fillout its new Global Alliance Partner Network, which was formally unveiled thisweek.
Having initially made its name in storage area networking(SAN) - where it still works with Bell Micro and Avnet - Brocade branched outin 2008 with the acquisition of Foundry Networks.
Following a successful integration it is now transitioningFoundry's resellers to a two-tier model, and will look to recruit two or threedistis in the UK.
Brocade vice president of worldwide channels Barbara Spicektold MicroScope discussions were at an early stage, and declined to identifyany potential partners, but reiterated that the focus was clearly on "puttingin a two-tier structure".
The revised channel programme has been in the works sincelast year's acquisition and according to Spicek Brocade has spent considerabletime "adding and altering components to match the requirements of networkingresellers."
Split into three tiers, Elite, Premier and Select, theGlobal Alliance Network will include sales programmes, low-cost training andaccreditation, services offerings, marketing development funds and dealregistration and protection tools specifically designed to help level theplaying field.
"So many networking partners say there is frustration outthere, and smaller ones often have no chance against the big Gold partners,"said Spicek.