Brocade has rolled out a trio of new reseller-facing programmes as it continues to bulk up its new-build networking channel.
Among the latest innovations from the former storage-centric vendor, which made its move on the networking piece last year with the acquisition of Foundry, are a new Professional Services Programme, through which dealers will be able to deliver Brocade IP professional services or their own, certified services.
The new Support Delivery Programme will allow selective resellers to deliver Tier-1 and Tier-2 support, Brocade said, while the final piece is the introduction of limited lifetime warranties on selected IP networking products.
"These programmes will allow channel partners to deliver the highest-touch customer experience with a comprehensive product and support coverage model," said Brocade vice president of channels, Barbara Spicek.
Speaking to MicroScope last week, Brocade EMEA channel director Amanda Giddins said the Alliance Partner Network, which Brocade launched in May, was continuing to attract interest from storage area networking specialists buying into the end-to-end datacentre proposition.
"They see it as an opportunity to gain higher penetration into the customer space," she said.