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Psion looks for channel to play role in vertical market push

Simon Quicke

Smartphone specialist Psion is reaching out to developers to support its drive into vertical markets but wants resellers to get involved with its efforts to widen its market.

The vendor yesterday unveiled results for 2009 with a cut in its losses to just £3m from a position of £7.6m a year earlier but revenues dipped slightly to £170m from £199.4m a year earlier.

But it also took the wraps off a portal designed to attract and encourage communication with resellers and developers under the name of  'ingenuity working' which has gone live.

Paul Westmoreland, UK managing director at Psion, said that it recognised it needed developers to take its brand further into vertical markets but it needed resellers to be part of that process.

"The reseller might not want to be part of the development but will want to capitalise on the benefits. The third party developers will be incorporated into the community portal," he said.

He added that at the moment it was getting requests for very specific applications that it had to walk away from because of the potential cost of development and the challenge selling something catered for one audience to a wider vertical market.

Psion has also signed an agreement with BT Global Services with the telco becoming a reseller of its products, a move that Westmoreland said would not only benefit the brand but would grow both direct and indirect business.

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