Web based sales manage to weather the snow

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Web based sales manage to weather the snow

Simon Quicke

Those channel players with an e-commerce arm should have managed to avoid the full impact of last months bad weather as shoppers avoided snow problems by turning to the web.

According to the latest figures from the British Retail Consortium (BRC) and KPMG non-food sales  were 15.5% higher than a year ago and those selling via the web managed to avoid the impact of the bad weather.

"The internet is not immune from the current uncertainty but the negative effects are outweighed by its continuing march forward," said Sharon Hardiman, head of non-store retailing at BRC.

"The range of goods and retailers available online is still expanding and customers are steadily becoming more comfortable with this way of shopping," she added/.

But as is becoming the usual caveat with these types of reports there was a warning that things remained fragile.

"Consumer confidence is certainly up on this time last year but, with unemployment rising again, spending plans are falling. When the weather-related distortions are stripped away, it's clear customers are still cautious," said Stephen Robertson, director general at BRC.

Overall the snow did have an impact last month in the high street with food sales dropping back after customers had stocked up for difficult weather the month before. The figures were up but of course February last year was a pretty difficult time so the comparison has to bear that in mind.


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