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SAP bosses pitch up in US with talk of innovation

Simon Quicke
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The fresh management team at SAP have turned up in Silicon Valley following on the back of an appearance at CeBIT talking of the need to revitalise the company.

The Co-CEO's Bill McDermott (pictured) and Jim Hagemann Snabe, who replaced former boss Leo Apotheker who was ousted last month, have been talking up their determination to claw back the position of the company.

The CEOs penned an open letter to customers which repeats the messages about the safety of the investment users have already made in SAP applications.

"We also recognise that [customers] have made a substantial investment in SAP and built at least part of your business on us, which is why we want you to know that the investment you have made in SAP is protected and valid," stated the letter.

The vendor has been under attack from rivals and also did its own fair share of straight talking about its failings and lost of reseller and customer trust when Apotheker left.

In the letter there was a pledge to listen more to partners and customers to ensure the company was moving in the direction users wanted it to go as well as talking of its plans for the rest of this year.

"Over the coming days and weeks, we will share more updates on our key priorities--for example, delivering new innovation On Demand, On Premise, On Device, and in the Orchestration across your IT environment. Like you, we also highly anticipate the delivery of SAP Business ByDesign in the middle of this year," it said.


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