Unified Threat Management (UTM) specialist WatchGuard has set its sights an extending its reach beyond the SME market into the enterprise space.
On the back of its purchase and sunsequent integration of Borderware, which operated at the top end of the mid market, the vendor is looking to grow its business through the channel.
To support the push WatchGuard has unveiled a firewall trade-in programme that is running until the end of June that is designed to tempt away users of rival products as well as gaining a foothold in the enterprise market.
Natasja de Groot, regional marketing manager EMEA at WatchGuard, told MicroScope that the ambition was to take share in the enterprise space and it had already started to alert resellers to its ambitions via its distributors Wick Hill, Sphinx, Ingram Micro and Northamber.
"We have more enterprise products with content security as well as extensible threat management (XTM) and the software," she said.
The acqusition of Borderware last summer hs been one nof the key planks in the enterprise strategy and Jamie Pearce, business manager for UK and Ireland at WatchGuard, who was acquired with his former company said the channels were now integrated.
"We have been integrating both channels and they are now all under the WatchGuard security programme," he said.