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Reseller opportunity identified around mixed SaaS adoption

Simon Quicke
Despite an apparent interest from customers in software as a service (SaaS) the majority of firms have still not established evaluation criteria to choose which products they will go for.

According to a survey from the market carried out by analyst house Gartner the SaaS market will grow this year but only 39% of those queried have set out policies to govern the evaluation and use of hosted software.

Gartner research director Sharon Mertz signaled that "the varying levels of maturity within the user base suggest growing opportunities for service providers along the adoption curve, as organisations seek assistance with initiatives ranging from process redesign to implementation to integration services".

Slightly more than half of those quizzed by Gartner, 53%, revealed that they would be increasing their investment in SaaS over the next two years but for some the problems with evaluation has caused problems post-implementation.

"These issues aside, organisations are becoming more savvy when it comes to renegotiating their SaaS contracts,"Mertz said.

"A key survey finding was that more organisations are renegotiating contracts for greater functionality, additional users and improved financial terms," she added.
 

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