Nokia under pressure as global mobile sales climb 17%


Nokia under pressure as global mobile sales climb 17%

Alex Scroxton
Close to 315 million mobile handset unites shipped during the first three months of 2010, representing a 17% increase on the same period in 2009, according to the latest quarterly figures from the industry-watchers at Gartner, but market-leader Nokia continued to flounder.

Overall Nokia, which shipped 110 million units, maintained its market leading share through sheer scale, accounting for 35% of shipments, although this figure dropped slightly year-on-year. 

"Nokia's mid-tier products sold well [but it] lacks a driver in the high end," said Gartner research vice president Carolina Milanesi.

"MeeGo based devices and other high-end products will not rejuvenate Nokia's premium portfolio until the end of the third quarter at the earliest, and Nokia will continue to feel pressure on its ASP from vendors such as HTC, RIM and Samsung," she said.

Meanwhile, Samsung held 21% of the market and LG 9%. The top five was rounded out by RIM, making its first entry into the top five, and Sony Ericsson. Seventh-placed Apple, which shipped 8.3 million iPhones during the quarter, accounted for 3% of the market.

Smartphone sales to end users rose by an even more impressive 48.7%, with total shipments reaching 54.3 million devices, with the most successful vendors those such as Apple and Nokia, that control an integrated operating system, hardware and services proposition.

In the smartphone OS market, Nokia's Symbian platform continued to outsell all comers with 44% of the market, with RIM's Blackberry OS, Apple's iPhone OS and Google's Android trailing on 19%, 15% and 10% respectively. Microsoft's Windows Mobile market share sunk just over 3% year-on-year to 7%.

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