Messaging security specialist FaceTime has announced plans to scrap its name after Apple unveiled plans to use the same moniker for its video calling application.
The vendor has decided it will change its name in the coming months after agreeing with Apple that it would not have a conflict over branding.
FaceTime put a positive spin on the development claiming that it was a good time to make a change in a statement it issued following the agreement with Apple.
"This announcement echoes our long held belief that the Internet is changing the way people communicate. Increasingly the Internet is about communications, collaboration and communities - whether it's social networking, instant messaging or now video calling, users are bringing these tools into the workplace," stated the vendor.
Along with its video calling application Apple has also managed to gain the spotlight with its latest incarnation of the iPhone offering a 4G model.