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Ex-ProCurve boss Soto to lead Brocade EMEA sales

Alex Scroxton
Alberto Soto, the former vice president and general manager of Hewlett-Packard's ProCurve networking division - now HP Networking - has joined storage and infrastructure vendor Brocade to head up its EMEA sales team.

Soto replaces Ulrich Plechschmidt, who is moving to the US to take up a global role at Brocade's California headquarters.

Brocade said that Soto's appointment was a key step in enabling the vendor to execute on its Ethernet networking ambitions, adding that Soto's industry expertise would help the firm expand its EMEA footprint and bolster relationships with the reseller and distribution communities.

He will take up his position effective from 1 July, reporting to Brocade worldwide sales senior vice president Ian Whiting.

"Veteran leadership like the kind Alberto brings to Brocade is crucial for our company to separate from the pack in a hyper-competitive yet strategically important that EMEA is," said Whiting.

Soto is the second former ProCurve heavyweight to have joined Brocade in 2010, following the appointment of John McHugh back in March.

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