The consequences of web sites failing are not just lost revenue but lost loyalty from users that can easily head off to other competitor offerings.
According to research from Compuware there is a lack of visibility of web site performance with 63% of European businesses not having real-time insights into what's happening online and of those that did get reports about performance 28% said they were inadequate or non-existent.
Michael Allen, application performance management solutions director at Compuware, said that part of the problem was cultural with the IT teams responsible for running the web not integrated into the business.
"There is a disconnect between applications and operations and there is huge pressure from the business to innovate...and a change of quality seeps in," he said.
As a result the channel has emerged as an alternative source of application and service provision with the customer protected by SLAs.