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Social networks influencing buying decisions

Simon Quicke

Those in the channel who ignore social networking do so at their cost with customers now using online platforms to influence purchasing decisions.

Thought by some people in the channel as a waste of time or the sort of thing teenagers do the rise in social networking continues unabated and is having consequences on buying behaviour according to Gartner.

The analyst house has investigated the world of social networking identifying different people online including salesmen and seekers who are often brought together by connectors that help facilitate deals.

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