FAST campaign targets pirate Google listings


FAST campaign targets pirate Google listings

Simon Quicke

The move to fight online piracy continues to gather pace with FAST following the examples of the likes of Microsoft to target those selling illegal software via the web.

In an anti-piracy campaign FAST coordinated on behalf of its member anatomy software specialist Primal Pictures online listings of the firm's software were targeted.

Over the course of last month efforts were made to take down links to sellers of the specialist 3D human anatomy software and the experience has been successful enough to act as a template for future FAST operations.

"This was one of the most exciting initiatives we have launched in recent years, aimed at taking down listings on the web that claim to be selling legitimate software. Not only were we successful in taking down 63 from Google, we eradicated 41 forum postings and tackled a host of images containing infringing representations of the Primal product," said John Lovelock, chief executive of FAST.

The campaign had a two-pronged programme of first taking down the illegal listings and then repopulating the web with legitimate links.

Peter Allan CEO of Primal Pictures, said that it had wanted to clear the first three pages of Google listings of illegal products.

"It simply cannot be right that a company such as ours, which invests heavily into new product development over a great many years, should become prey to someone who thinks it is acceptable to just rip us off. We have taken the risk, we have done the work, and we need to protect our intellectual property," he added.

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