Westcoast has been signed up by Sage as its fourth UK distributor selling the software vendor's products from next Monday.
The distributor is being given the chance to sell boxed product into retailers, licenses and support to the reseller community as well as Sage branded stationery.
Westcoast has appointed Carl Quigley, who has recently been at Microsoft LAR Software Box, as Sage product manager.
Alex Tatham, sales and marketing director at Westcoast, said that it had landed the contract after impressing the vendor with its planned approach to sell the products differently and widen the market through its wide customer base.
Stuart Wilson, Sage UK channel manager, said that it was pleased with the focus that the distributor was planning to give to its products.