The battle for market share in the tablet market is increasing with Samsung the latest to enter the fray with a product to take on Apple's iPad.
The iPad has sold 3.3m units since coming out in April and sparked development efforts at a range of rivals with Samsung among the first to come out with a rival, its Galaxy Tab.
The Samsung offering is both smaller and cheaper than the iPad with the vendor keen to exploit Apple's historical tendency to set the price of its products in the premium bracket.
Launched at the IFA consumer electronics show in Berlin the tablet is based on the Google Android OS, provides a 7 inch screen and via a 'readers hub' is also going to challenge some rival ereader products. It will start shipping in Europe later this month.
Richard Holway, chairman of TechMarketView, dubbed 2010 as the year of the tablet and commenting on the daily news update from the analyst house he pointed out developments were happening quickly with Samsung joining Dell and Apple in the tablet world with HP and Blackberry not that far behind.
"The predictions we made a year back that tablets would become an important new 'form factor' seem to have come to pass. It has also moved into the enterprise space very quickly," he wrote this morning.