Avaya consolidates PBX market leadership in Q2


Avaya consolidates PBX market leadership in Q2

Alex Scroxton

Avaya has consolidated its position at the top of the PBX shipment tree in the second quarter of 2010, according to the latest market figures from analysts at MZA.

The effect of sales generated by the former Nortel Enterprise business saw Avaya grow its market share by two percentage points sequentially. It now accounts for 15% of the worldwide market, with second-placed Cisco flat on 12%.

Panasonic went from fourth to third position, maintaining its 11% market share, said MZA, although it continued to dominate the sub 100 extensions sector. Cisco led the above 100 extensions market.

The worldwide PBX market grew 16% year-on-year during the three months to the end of June, however, the western European market performed poorly, with volumes increasing a meagre 1% sequentially, largely thanks to a 5% slide in the UK.

Meanwhile, the global IP extension market grew 27% year-on-year, with Cisco holding 33% of the market to Avaya's 21%.

Speaking to MicroScope, Avaya UK managing director Lee Shorten said he had largely addressed the "misbelief that we were going to turn up and can all the Nortel lines".

"Nortel partners should be fiercely proud of themselves; they didn't jump ship but stayed loyal and looked after their customers," he said. "Nortel had a consistent channel approach and I hope we have now proven ourselves to be the same."

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