BSA aims to increase SAM adoption with standards programme

The failure of a standard approach to software asset management (SAM) has confused users and prevented the technology from being more widely embraced according the the Business Software Alliance (BSA). The BSA has unveiled its SAM Advantage certification and training course, which is aligned to ISO


The failure of a standard approach to software asset management (SAM) has confused users and prevented the technology from being more widely embraced according the the Business Software Alliance (BSA).

The BSA has unveiled its SAM Advantage certification and training course, which is aligned to ISO standards, with a belief that it will have a positive impact on the adoption of the technology.
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Peter Beruk, senior director, compliance marketing at the BSA (pictured), said that users liked standards and the absence of them had caused some confusion.

"There was no problem with the process itself but the methodology used could be different," he added that some of what had been offered was not much more than a basic "software audit in disguise".

Once resellers go through the SAM Advantage training they will be able to boast of being Certified Software Management Professionals able to help customers not only stay on the right side of the law but save money.

"There are numerous independent studies that suggest a good SAM programme can save money with Gartner saying up to 19% of the entire IT costs and KPMG 50% of IT staff costs," said Beruk.

"It is reducing the risk of unlicensed software in your environment and there are business benefits as well as reduced IT costs on staff time as well as software," he added.

Matt Fisher, director of IT asset management at Frontrange, applauded the BSA moves but said there would be a challenge engaging with the vendors and users that had seen them as a body enforcing compliance legislation.

"As a best practice methodology it shows signs of promise," he said.

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