According to a report from Forrester looking into the top technologies that enterprises need to watch out for between 2011 and 2013 the overall themes are around BI and mobility.
Being able to exploit the cloud-based services and flexibility is going to be key to the development of enterprise IT over the next few years.
"Anyone who thinks that the big impact is limited to social-network-based consumer marketing is missing the major benefits coming from enabling innovation by an
increasingly tech-savvy workforce," stated the report.
Forrester puts cloud, collaboration platforms both internally and with customers under an empowerment umbrella which will be deployed alongside process-centric improvements in the form of next generation business intelligence.
"The information economy is here, and BI is hotter than ever. Firms compete based on insights from analytics, and next-gen BI will pave the way for a signiﬁcant increase in BI's impact on the enterprise," states the report.
"The shift from historical to real-time analytics will require that related processes such as data quality services also move to real time," it adds.
The positive message for the channel is that not only will they have a role in selling the technology but Forrester is recommending to enterprises that they look beyond their own internal resources to manage IT.
"With the exception of those in organizations that maintain large central EA teams, architects must make use of subject-matter experts (SmEs) wherever they find them. cultivate an extended network of technology-savvy practitioners, and encourage wiki-style contributions to emerging technology knowledge bases. Execute processes for the regular vetting and analysis of this material."