Microsoft Azure boss working on attracting more ISVs


Microsoft Azure boss working on attracting more ISVs

Simon Quicke

The head of Microsoft's Azure platform has welcomed the number of developers that have got behind the vendor's cloud efforts but indicated it has more work to do.

The vendor launched its cloud platform last year and has signed up 11,000 ISVs to produce applications that run on the system but Zane Adam, general manager for Azure and Middleware at Microsoft, said that it had more work to do to overcome scepticism in the channel.

"We have done a good job of getting stuff in place to educate people but it will take a while for people to understand," he said.

"Do I have millions on board Azure? No. But do I do have the infrastructure? yes," he added.

Adam added that there was a level of scepticism towards the cloud beyond the channel and customers equally needed to be informed and reassured about the technology.

Dan Scarfe, CEO of Dot Net Solutions, said that lingering concerns remained with customers around security and there was a challenge selling cloud to It departments that interpreted is a potential threat to their jobs.

But he added that the Microsoft name did have a positive impact on users: "The brand name, the skills and the experience is has running these platforms helps".

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