A lack of confidence in the cloud caused by the lack of standards is holding back a more widespread migration towards the hosted option.
According to research from the Cloud Industry Forum (CIF) the ongoing lack of a global kite mark is causing users problems and many would like to see a code of practice.
A significant 69% of UK businesses quizzed by the CIF stated that a code of practice would overcome most of their resistance to the cloud and make it easier to select a supplier.
The other problems around cloud deployment were a negative reaction to the hype with 18% feeling all the noise about the technology had been detrimental and 34% highlighted security concerns, which have constantly dogged more widespread adoption.
Andy Burton, Chairman of the CIF and chief executive of Fasthosts, said that the lack of confidence that continued to exist in customers needed to be addressed by the industry.
"Businesses are increasingly aware of the benefits that the cloud can bring and in these straightened times cost reduction and flexibility are messages that resonates loud and clear. However for the cloud to become the commercial success those in the industry claim it to be, there are a number of key issues suppliers need to address from transparency to reliability and from accountability to security of operations," he said.
"The Code of Practice we have developed following extensive review and public consultation will be launched later this month. Our goal is to address these end user concerns by improving accessibility to meaningful and consistent information across vendors to help deliver on the promises migrating to the cloud can make," he added.