Avaya to chase down grey traders


Avaya to chase down grey traders

Alex Scroxton

Avaya has vowed to get more aggressive with grey marketing of its kit after a high-profile case that resulted in one UK trader being busted to the tune of $250,000.

"These people overstepped the mark and left a paperwork trail that enabled us to get them by the throat," said Avaya worldwide channel vice president Jeremy Butt.

"We got their upstream suppliers and their downstream sales, and they had to pay back everything," he added.

Datapoint technology solutions director Paul Brewer said it was "great to see Avaya dealing with the issue and trying to take it back".

"The customer may get a couple of percentage points off [with grey] but they're never going to get the support or levels of accreditation that we can provide," he said.

"These companies are operating on the edge of our business, they're stealing from you, me, and from the end-user experience," said Butt.

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