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Sony offers 'VAT back' campaign through the channel

Simon Quicke
There are plenty of television adverts already running promoting Christmas sales and Sony's VAT back campaign is one of the most high profile.

But the deal, which allows anyone who buys Sony products between now and Christmas Eve to get the VAT back, is also being offered to resellers.

With VAT increasing in January it is a topical moment for the vendor to run the promotion, which includes VAIO laptops, netbooks and desktop PCs.

"This is the first time that we have been able to offer our reseller channel access to a promotion of this scale and we believe that it will deliver them a lot of added value business this Christmas," said Adam Coomber, B2B marketing manager at Sony.

The decision to launch the VAT promotion came on the back of research which indicated that it was a major concern for customers worried about their finances this winter.
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