Microsoft names and shames latest hard loading pirates


Microsoft names and shames latest hard loading pirates

Simon Quicke
Microsoft has called on resellers and users to get behind its efforts to crack down on piracy as it unveils the latest roll of shame of those caught robbing the legitimate channel of revenue.

To mark its consumer action day - an annual event globally designed to highlight piracy - the vendor has named and shamed the latest traders caught on the wrong side of the law, using these latest cases as an example of the risks run by those that don't play by the rules.

Microsoft has produced a list of resellers that have been found guilty of 'Hard Disk Loading', which takes the total number of guilty dealers caught this year to over 75.

Settlements have successfully been reached with the following 10 resellers, of which all admitted to hard disk loading and selling software illegally:
Selectweb - Lancashire
Computer Trading - West Sussex
Tech Computers - West Midlands
PC Academy - Preston
Call -Tech Support (CTS) - Bolton
Impact Computers - Preston
PC Practitioners - Derbyshire
MSB Computers - Blackburn
Multi Tech Systems - West Yorkshire
Ossett PC Centre - West Yorkshire

Luis Gomes from Ossett PC centre, said that having been contacted by Microsoft it accepted it had to change its practices and understood "that on this occasion we let our standards drop.

"We are now working more closely with Microsoft to ensure that our business doesn't add to the hugely damaging effects of software piracy," he added.

Michala Wardell, head of anti-piracy at Microsoft, said that the impact of piracy didn't just hit customers who would not be able to get updates and support but also undermined legitimate resellers.

"If you speak to most small computer shops they'll tell you that piracy is having a clear impact on their business. The damage rogue traders inflict on the channel by selling pirated software is huge," she said.

"However, by proactively speaking to businesses and advising them about the dangers of using illegal software, resellers can position themselves as trusted advisors and take back some of the money that previously would have been lost to pirates," she added.

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