Novell's intelligent workflow management (IWM) message appears to getting through to customers as the vendor marks a year of promoting its approach to the market.
In December last year Novell came out strongly arguing that IWM was the approach that needed to be taken to using IT intelligently across a business combining security and digital identity along with business intelligence tools.
The vendor unveiled research from Quocirca this morning, which indicated that customers were looking more favorably on solutions that enabled them to find efficiencies.
The research found that 50% of respondents are finding it hard to measure andmanage their IT infrastructures, with more than a third cannot build workloads or recognize incident patterns.
A significant number of those quizzed (78%) revealed that extending the physical infrastructure into the cloud had added complexity and as a result 93% believed it was vital that those various systems were managed effectively.
Bob Tarzey, analyst and director at Quocirca, said the requirements for flexibility in business gave firms headaches that better IT could help manage.
"Computing infrastructure today needs to be versatile to adaptto changeable business requirements. However, if that versatility is poorlymanaged, costs can be driven up through misuse of capacity, risk introducedthrough inadequate security and value lost through sub-optimal performance ofworkloads," he said.
Adam Maskatiya, who heads the security and identity business at Novell, said that since the coining of IWM it had grouped together 12 products under the brand of workload IQ and the penny has dropped with users as the channel educates customers around the range.
"We have given partners a modular collection of technology across the workload IQ brand to sell to clients and the opportunity for them to add services value is huge," he said.
He added that the research showed that customers were concerned with not just complexity but security of data.