Motorola split to ease channel solution sales


Motorola split to ease channel solution sales

Alex Scroxton

The amicable split between Motorola's handset division and its enterprise solutions and networking business will provide new levels of clarity for resellers trying to push its solutions in the marketplace, according to Motorola Solutions head of EMEA enterprise channel, Richard Hudson.

A velvet divorce between the two halves of Motorola was first tabled nearly three years ago, and after finalising terms last December, the company became Motorola Solutions and Motorola Mobility on 4 January, led by Greg Brown and Sanjay Jha respectively.

Speaking to MicroScope, Hudson said that the split "helps clarify to the market exactly how big Motorola is in the enterprise space".

He said: "Traditionally, people thought of us largely as a mobile phone business, but this brings clarity to our message in the market and will help the channel with the overall branding."

He added that the day-to-day running of Motorola's two-tier programme - it distributes through Avnet, Ingram Micro and ScanSource in the UK - had been unaffected by the split, although the EMEA business is currently gearing up to for the launch of its revamped enterprise partner scheme, dubbed PartnerEmpower.

Formally launched last March, the programme has gone through a phased roll-out globally, and Hudson said the company was working on getting its EMEA business ready for a 2011 launch, although he was unable to give an exact date.

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