Mobility and broadband provider O2 has this morning announced plans to deploy a free-to-access public Wi-Fi platform across the UK.
The firm said that the network would be open to all customers to access for free, regardless of which mobile or broadband provider they are with.
It hopes to double the number of hotspots currently offered by market leaders BT Openzone and The Cloud by 2013.
Citing figures that claim just 20% of people who have access to free public Wi-Fi on O2's currentl mobile tariffs, new business development director Tim Sefton said: "We know Wi-Fi as a technology has great potential and can be a very fast service.
"However customers are discouraged by barriers which include complexity in activation, uncertainty of where Wi-Fi is free and the variable quality of the current experience," he added.