Virtualisation, cloud computing and unified comms are the technologies most in demand but resellers should not look to the public sector to be at the head of the queue to buy them.
According to the latest Pearlfinders Index, which monitors trends and opinions in the IT world, in the fourth quarter virtualisation remained the most popular area for investment, and more customers were looking to move to the cloud
But in terms of buyers of IT support the industry/manufacturing sector was followed by retail and financial services with public sector lagging well behind.
The public sector started last year in third place in the buying stakes but slipped after March and has been in a steady decline since September ending 2010 in a fairly weak position compared to other areas of the economy.
To meet the customer requirement the skills that users are looking for in their channel partners include an in-depth knowledge of software, hardware but also managed services and outsourcing capabilities.
When quizzed about what they hope IT to deliver the users had some specific aims with supporting growth and improving efficiency at the top of the wish list.