Cloud computing sales are gaining traction within the technology sector but still lagging in other verticals, according to a new study of channel partners by IT management solutions vendor CA Technologies.
CA questioned 965 resellers across Europe and found that in a case of taking coals to Newcastle, IT and comms companies were perceived to be adopting cloud solutions the fastest, with media and internet firms close behind.
The transition to the cloud economy was found to be slowest in retail and manufacturing.
"The transition to cloud is not a one size fits all approach," said CA European vice president of partners, alliances and MSPs, David Griffiths.
"For example, many telcos are adding cloud services to their portfolio as it is a natural expansion of their existing services," he continued. "They key for partners is to develop tailored services that address the specific vertical market."
The latest edition of CA's annual Channel Index study claims to show imminent hikes in IT expenditure in both the cloud and virtualisation management sectors.
Just over 70% of CA resellers quizzed in the UK saw cloud spending rising during 2011, and said it would "significantly contribute" to the higher IT budgets that they anticipate this year.
Across the theatre, CA partners said that on average cloud customers were taking 10.4% out of their IT budgets, which when applied across Europe, could equate to a €77bn (£65.2bn) saving this year.