Management at business connectivity specialist TalkTalk Business has moved to reassure the channel that taking on the name of its ISP parent - that is frequently under fire from consumer groups - will not harm their businesses, and could help them win larger deals.
"SMEs and smaller partners do still retain a fondness for Opal and have sought reassurance that we won't change," managing director Paul Lawton told MicroScope.
"But ... in the systems integrator market and large managed network opportunities people want to deal with a large provider, and having the TalkTalk brand behind our network helps us provide that," he added.The business - formerly known as Opal - rebranded quietly at the start of February in a move Lawton said was "rational rather than exciting".
"We've been part of TalkTalk all along and the contribution of the b2b side is really ramping up as we develop more business grade products," he explained.
The unit made sales of around £80m in the last three months of 2010, flat both sequentially and year-on-year as voice sales continued to plunge, something Lawton said the business was quite comfortable with.
"There's no doubt in my mind that the cost of minutes will hit zero at some point, so I'm much happier with a pound of data revenues than a pound of voice," he said.