Unified comms and video specialist Polycom has appointed former NCR managing director Elton Birden as area sales vice president for the UK and Ireland.
He will report to Polycom's EMEA president Gary Rider and has been tasked with developing and executing the vendor's UK sales strategy through a high-touch channel-led model.
"A key priority for me will be to capitalise on Polycom's reputation and grow the company's market share," said Birden.
Rider added: "The way we communicate and collaborate is changing and Polycom is on the cusp of this evolution. I have every confidence Elton is the right man to help lead our European business."
Birden is a relative newcomer to the communications market; prior to NCR he spent time with IBM and Unisys, where he specialised in business process outsourcing.