Daisy raids Outsourcery for mobile services unit

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Daisy raids Outsourcery for mobile services unit

Alex Scroxton

Daisy Group has acquired the Vodafone mobile services unit of managed comms and cloud services provider Outsourcery for £12m, after acquiring 100% of the shares in its holding company Hamsard 3155 Ltd, and spinning out the remaining parts of the business to a new company called Outsourcery Hosting Ltd.

In a statement this morning, Daisy CEO Matthew Riley said the acquisition positioned Daisy as the largest Vodafone services provider in the UK.

"Whilst enhancing the relationship the Group has with Vodafone and significantly increasing the proportion of group revenues which are derived from mobile, this acquisition will also drive further cross-selling opportunities and provide the acquired customers with access to Daisy's full portfolio of UC products," he said.

Outsourcery's most recent unaudited figures show sales and EBITDA of £42.7m and £1.2m for the 12 months to the end of December 2010.

It got its start as a mobile phone reseller after being bought out of Dixons by owners Piers Linney and Simon Newton, who have subsequently refocused the business as a cloud provider.

The Vodafone business accounted for £23.2m, or just over 54%, of Outsourcery's total sales.

Outsourcery said that the sale of the business would free it up to concentrate on developing its cloud services business, although as part of this it will retain an existing O2 mobile data and voice partnership.

"Our aim is to create the UK's leading cloud service provider for our customers and channel partners," Newton said this morning.

"We are also excited to be working more closely with O2 to provide mobile voice and data solutions for the next generation of mobile, which will be increasingly integrated with [the] cloud."


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