The business intelligence (BI) market continues to rebound strongly after the recession breaking through the $10bn revenue mark last year.
According to the latest market numbers from Gartner the demand for BI increased by 13.4% last year as the recovery kicked in and vendors launched new products that managed to attract spending.
The BI market remains dominated by four large players - Microsoft, SAP, Oracle and IBM - who own 59% of the market combined but as consolidation of management and sioftware tools accelerates in customers there are opportunities for smaller vendors to take some share.
SAP remains number on in terms of market share, with 23% of the market followed by arch-rival Oracle.
"BI spending has far surpassed IT budget growth overall for several years, and it is clear that BI continues to be a technology at the centre of information-driven iniatives in organisations," said Dan Sommer, principal research analyst at Gartner.
The analyst house noted that several projects that should have kicked off in 2009 were delayed that year but the conditions in 2010 were favourable for BI and saw it taking a large chunk of customer IT budgets.
"In 2010, the resurgence from stimulus pacakages, general improvement in the macro-eceonomy, and new product releases contributed to a surge in BI software spending," added Sommer.