The battle against piracy should be strengthened after some of the largest online players signed a memorandum of understanding to help stamp out counterfeit.
eBay and Amazon were among those that put pen to paper and signed a memorandum, along with Microsoft, to agree to fight the sales of pirate goods, including software.
Under the terms of the memorandum there will be greater cooperation between firms to fight piracy and agreements were made over preventative steps including notice and take-down measures.
With the software piracy rate in the UK failing to budge from 27% and sales of illegal products increasingly moving online the decision by the likes of eBay to crack down is one that has been welcomed by industry lobby groups.
Julian Heathcote Hobbins, general counsel at the Federation Against Software Theft, said it could only be seen as a positive move in efforts to recognise and protect intellectual property rights.
"Under the terms of this MoU, rights-holders and other parties involved in the online world have come together to help deal with the prevention, identification and removal of illegal offers and sellers on Internet platforms. As such this needs to be seen as a code of practice in the fight against pirated goods, and will enhance collaboration amongst the participating organisations," he said.
"This may be a voluntary agreement, but it is a sign of the growing importance - and recognition - of the value of intellectual property rights in today's economy. Increased co-operation between all parties must be a good thing when notifying internet platforms as this often leads to effective action," he added.