Virtualisation specialist Veeam has given a boost to Microsoft's Hyper-V product after announcing it would support the platform with its backup and replication product.
Up to now Veeam has produced software for VMware but with Microsoft determined to grow its share of the virtualisation market the moment was deemed right for an expansion in the product range and resellers have been told before the announcement was made at Tech-Ed in Atlanta this afternoon.
VMware has a significant slice of the virtualisation market but the SME space has been slower to adopt the technology and Microsoft is firmly setting its sights on gaining share from that end of the market.
"On the small business side Microsoft has a good chance to grab substantial market share and Hyper-V is good," said Ratmir Timashev, president and CEO of Veeam.
He said that he thought Microsoft could take up to a third of the market in the next few years as the smaller companies looked for a solution that came from a brand they were familiar with.
"It is a good time for us to make this move because of where this market will be going in the next one to three years," added Timashev.
David Greschler, director of virtualisation and cloud strategy at Microsoft, said that even firms that had already made investments in setting up a virtual infrastructure were more open to multi-platforms, hinting that its market would include VMware customers.