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Jobs will take to the stage to launch iCloud

Simon Quicke

Steve Jobs, the CEO of Apple, is set to take a break from his medical leave and take the stage next Monday as the vendor launches its iCloud service.

The thrust of the iCloud service will be around digital music, allowing users to stream content they already own to various devices, but it will also give a filip to those in the hosted market.

The move by Apple into the cloud will provide a halo-effect around the concept and should help resellers that are looking to sell hosted services to a tentative customer base.

The vendor's product launches are normally shrouded in secrecy and at the last major event, the launch of iPad 2, even the attendance of Jobs was unknown until he stepped out on stage.

But this time the vendor has taken the unusual step of pre-announcing the CEO's presence at its worldwide developers conference, despite the fact that Jobs remains on long-term medical leave.

"At the keynote, Apple will unveil its next generation software - Lion, the eighth major release of Mac OS X; iOS 5, the next version of Apple's advanced mobile operating system which powers the iPad, iPhone and iPod touch; and iCloud, Apple's upcoming cloud services offering," Apple stated.



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