Disaster recovery and data protection specialist Acronis has fired up a new worldwide partner programme designed specifically to take account of growth in virtualised and cloud environments in the SMB sector.
The four-tier programme has been designed to offer "an enriched experience for Acronis partners selling ... disaster recovery and data protection solutions across physical, virtual and cloud environments."
According to Acronis, partners at all four levels - which are based on revenue thresholds and certifications - will be able to access unlimited tech support and demand generation assets, with increased discounts and further opportunities being made available as resellers progress upwards through the scheme.
The new scheme also includes the usual perks, such as deal registration and a volume licensing programme.
"We have taken partner type and size into consideration in creating this programme, hoping to provide a new experience to partners," said David Blackman, Acronis' general manager of northern Europe.
"With the IT and partner landscapes developing in tandem, as a vendor we are responsible for providing our partners with the right tools and full support they need to implement end-to-end solutions and services in a hybrid world," he added.