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Zebra to reward specialist VARs

Alex Scroxton

Speciality printing, RFID and location systems vendor Zebra is to reward specialist solution VARs in a new programme being rolled out in the UK.

The vendor says that having seen some success recently with resellers embedding its solutions in more innovative products for specialist verticals, such as healthcare, the time is right to offer focused pricing, marketing and technical resources to support such installations.

As part of the launch process, the firm is showcasing a label-printing solution deployed across a number of UK PCTs by partner QuickTrace Ltd, which claims it is saving medical staff hundreds of hours a year in time filling out patient details and correcting errors.

"We are now actively looking for further specialists in their fields that can benefit from our printing expertise and on-going business support to develop solutions that meet end-user needs in an innovative way," said Zebra regional general sales manager for the UK and Ireland, Mike Pitt.

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