Western Europe lags in global PBX market


Western Europe lags in global PBX market

Alex Scroxton

Sluggish sales into the British and German PBX markets bucked an otherwise healthy upward trend during the first quarter, according to the latest market figures from analysts at MZA.

While other global markets either recorded double-digit growth in new extensions or were flat year-on-year, the more mature markets suffered to some extent.

Worldwide, the total extensions market grew six per cent year-on-year to 13.27 million, with TDM lines accounting for 66 per cent of the market and IP extensions for 34 per cent. This time last year the market was split 69 to 31 per cent.

By vendor, Cisco narrowly pipped Avaya into the market leader position, up 1 per cent year-on-year to 12 per cent. NEC also improved its marketshare marginally, up to 12 per cent. The below 100 extensions sector was led by Panasonic, NEC and Avaya in that order, while Cisco dominated the above 100 extensions market with 28 per cent share, followed by Avaya.

As already noted, IP extensions continued to cannibalise traditional TDM sales, with 1.6 million lines deployed in the north American theatre during the first three months of 2011, versus 1.3 million in western Europe.

According to MZA, this means IP extension penetration in the US and Canada is now hovering just below 60%, while in western Europe it is up to 40 per cent.

This market sector was dominated by Cisco, with 38 per cent market share, followed by Avaya and Mitel.


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